In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Philip Trippenbach, who is head of influence at Edelman.
Philip has worked at Edelman, which is one of the world’s largest communications and marketing consultancies, since 2012 – first as an account director before becoming UK head of Influence in September 2016. He’s been involved in many influencer campaigns including Steve Booker’s pole-to-pole expedition with Paypal.
Alice and Philip discuss the role of ‘influence’, Edelman’s strategy when it comes to working with influencers and the future of third party influencer marketing platforms.
Series One of Blogosphere: Serious Influence has an exclusive sponsor – the smart thinking money app, Yolt.