Blogosphere: Serious Influence

Blogosphere: Serious Influence is a podcast all about the business side of the influencer industry.

Hosted by Blogosphere - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.

Listen below or subscribe and download episodes on your favourite iOS or Android App. If you love the podcast please leave us a review and rating on your app so more people can find it.

Latest Episodes

Series 3 Episode 9: Lewys Ball

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Lewys Ball, known online as Looking for Lewys. Lewys started his YouTube channel as a child, and has been balancing uploading content with his studies – first at school and then at university – for around a decade. He has…

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Series 3 Episode 8: Sam Chapman and Phil Hughes

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sam Chapman, of Pixiwoo, and Phil Hughes, who is the COO of Gleam. Sam (one of the UK’s first influencers) and Phil (a trained lawyer) have both been involved in the influencer space for more than a decade, and have first…

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Series 3 Episode 7: Matt Coyne

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to parenting influencer Matt Coyne, of Man vs Baby. Matt wrote a post about being a new parent on Facebook in 2015, which went viral. Since then he’s built up an audience of more than 250,000, written two best-selling books and won…

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Series 3 Episode 6: Lorna Luxe

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Lorna Luxe, who is an Instagrammer and Influencer. And Blogosphere magazine’s issue 22 cover star, which you can order now -> https://www.blogosphere.biz/shop/subscription/ Lorna started posting regularly to Instagram in 2014 as a means to monitor her recovery from an eating disorder….

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Series 3 Episode 5: Estee Lalonde

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Estée Lalonde, who is a lifestyle influencer, blogger and podcaster. Estée started out online nearly a decade ago and has worked with brands including Adidas and Lancôme. She has also collaborated and brought a jewellery collection with Daisy. And she was…

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Series 3 Episode 4: Alex Carapiet

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Alex Carapiet, who is a Business Director at influencer agency The Fifth. The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as ‘storytellers’. Alex has worked…

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Series 3 Episode 3: Paul Sampson

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Paul Sampson, who is the co-founder and CEO of music licensing platform Lickd. Paul has worked in the music industry for 14 years in all sorts of roles, and thus has a key knowledge of its licensing intricacies. He stumbled across…

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Series 3 Episode 2: Adam Ward

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Adam Ward, who is an influencer marketing consultant. Adam has worked at agencies including Cake, Dare and Hey Human, and specialises in influencer marketing strategy. Now consulting at Tailify, he has a keen interest in creative and data, and illustrating what…

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Series 3 Episode 1: Grace Beverley

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Grace Beverley, the 22-year-old Founder and Director of both TALA and B_ND, two brands quickly making their mark on the fitness and fashion industries. Grace started her career on Instagram, where she ran a fitness account showcasing her exercise routines. The…

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Series 2 Episode 10: Lucy Luke (nee Skinner)

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Lucy Luke (née Skinner), who is Strategic Partner Manager: Entertainment & Creators at Facebook. Lucy has worked for Facebook since 2015 – and before moving to the entertainment and creator team, worked within the Facebook news team. Lucy discusses Facebook’s new…

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