In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Ana Thorsdottir, Head of Influencer Marketing at Mediacom.
Ana started her career in PR and worked with influencers on a gifting basis, however she became frustrated with the lack of budgets being allocated to influencers and moved into marketing.
At Mediacom, Ana sits within a specific influencer marketing department that works on campaigns for the agency’s existing clients. This year, she also collaborated with Ogilvy to create The Boots Beauty Festival.
Alice and Ana discuss the importance of budgets, why some clients still feel cautious around influencer marketing, and the truth about Mediacom’s relationship with BrandNew IO.